Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV

Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV by Sony
List Price : $2,099.99
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SalesRank :35206
Warranty: 18 months Limited
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LowestUsedPrice: $799.00



x.v.Color technology.BRAVIA Engine EX fully digital video processor.16:9 Full HD 1080p Resolution Panel (1920x1080).Advanced Contrast Enhancer circuit (ACE).Motionflow 120Hz technology delivers natural motion ). Feel like you're part of the action with the Sony BRAVIA XBR7 Series LCD flat panel HDTVs. Take all of the great features of the XBR6 line and add BRAVIA Engine EX (40-inch) and BRAVIA Engine PRO (70-inch) fully digital video processors that render stunning images from any resolution, an RS-232C connection and upgraded industrial design. Again, optional speaker grilles are available in designer colors. The XBR7s feature Full HD 1080p resolution and Motionflow 120Hz technology, which enhances motion to deliver a smoother and clearer looking picture. Enjoy exceptional ease-of-use with the Xross Media Bar user interface, integrated TV Guide Interactive Program Guide and BRAVIA Sync one-touch component control. You can even expand your HDTV's capabilities with optional BRAVIA Link modules (sold separately). These HDTVs come with abundant connectivity options that allow you to connect to all of your content sources. And with the gorgeous piano gloss black finish with floating glass accents, it will be the sharpest wall in your home.

Last updated September 30, 2008 Key Features New: TV Guide IPG (Learn more) New: Enhanced (XMB) User Interface with Rich 3D Graphics (Learn more) New: DLNA Compliant (Learn more) New: Digital Media Port (Learn more) 16:9 Full HD 1080p Resolution Panel (1920 x 1080p) (Learn more) BRAVIA Engine EX fully digital video processor (Learn more) Advanced Contrast Enhancer circuit (ACE) (Learn more) 24p True Cinema capable (Learn more) Emmy-award winning Xross Media Bar user interface (Learn more) DMeX capable (Learn more) BRAVIA Sync capable (Learn more) S-Force Front Surround Voice Zoom (Learn more) Robust Connectivity with 4 HDMI inputs, 2 HD Component inputs, and a PC Input (Learn more) Piano Gloss Black with Onyx Speaker Grille Remote: RM-YD023 Which Bravia HDTV is Right for You? Comparison chart of features for all Sony Bravia HDTV Series What size TV should I get? Learn More Full HD 1080p Full HD 1080p means our connections accept 1080p signals and the display will render that signal in Full HD 1080p. The flexibility of native 1920 x 1080 displays allows any high definition content to be viewed without the need to downconvert images to the native resolution of the display. Take full advantage of Blu-ray Disc players and PlayStation 3 systems that can deliver 1080p content. (Found in S, V, W, Z, and XBR Series HDTVs) Go back to list of all features. BRAVIA Engine Technology The latest version of Sony’s respected BRAVIA Engine fully digital video processor uses a collection of unique SONY algorithms to significantly reduce noise and produce sharp, vibrant, life-like images. Read more Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV

Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV Feature

x.v.Color technology

BRAVIA Engine EX fully digital video processor

16:9 Full HD 1080p Resolution Panel (1920x1080)

Advanced Contrast Enhancer circuit (ACE)

Motionflow 120Hz technology delivers natural motion )

See More available at external websites.

Sony BRAVIA XBR7-Series LCD HDTVs leverage our HD expertise to deliver Full HD 1080p resolution and stunning picture performance. A BRAVIA Engine EX fully digital video processor helps reduce noise, sharpen image detail, and improve color accuracy, while Motionflow 120Hz technology enhances motion to deliver a smoother and clearer looking picture. An Advanced Contrast Enhancer (ACE) circuit dynamically adjusts contrast, producing deeper blacks in dark scenes while preserving shadow detail, and Live Color Creation technology works in concert with a special WCG-CCFL backlight to further refine colors and deliver a more realistic picture. In addition, DMeX functionality3 lets you expand your HDTV’s capabilities when you attach optional BRAVIA Link modules (sold separately).